Coca-cola moments
Coca-Cola wanted to make a difference in the lives of their customers through their everyday cultural moments. This idea was carried out via a Valentines Day branding initiative - by making an emotional difference in a moment that they are already having and by enabling a moment that only Coke can give you. These halo moments would be brought through to fruition at Retail: The special moment would have the ability to hold the emotion through to the display at retail. There would be an opportunity to cross merchandise, create new adjacency and partnerships. With a universal need to be shopped, brand permission must be emotionally relevant and connect with customers.
Leo Burnett Group | AD: Maria Lewis