Kohl's | Jennifer Lopez Glowing Fragrance Launch

The Jennifer Glowing Launch was the first celebrity fragrance to be launched exclusive to Kohl's. Glowing had the largest in-store presentation of any fragrance launch to date with new visual elements included (3D display and in-aisle factise bottle).

The Glowing bottle lit when sprayed, and it was important for the customer to understand this main feature. I collaborated with outside vendors in order to design a 3D that would light up with motion-activated technology.  The in-aisle factise bottle also remained illuminated in order draw attention to this unique aspect of the fragrance. This fragrance launch had the most successful sales in Kohl's history.