Kohl's | great things that make you go kohl’s

2013 Spring seasonal campaign is about her and her family; capturing those candid moments on camera.

It’s that moment of epiphany, that “OH” moment of giddy delight and astonishment and relief and you’ve-got-to-be-kidding-me when you realize you saved more than you ever thought possible on brands that you love at a store that doesn’t believe in fine print or exclusions or restrictive return policies. No other store can claim that “OH” feeling. In fact, it’s in our name. The summation, the exclamation, the elation, the promise of great things captured in one simple word: KOHL’s.

It’s not just the savings, or the style, or the service. It’s all those things, because at KOHL’s they’re inseparable. It doesn’t matter if it’s on sale if you don’t like the style; it doesn’t matter if you like the style if it’s excluded from the offer; and none of it matters if you don’t get great service. What puts the OH in Kohl’s is our promise to wow, surprise and delight; to deliver all the great things that make you go KOHL’s. You’ve got our name on it.