Tory Burch Pop-Up Shop campaign | KOHL’S

Kohl's semi-annual Pop-Up Shop was expanding their reach and partner with luxury brands. Creating a pitch deck enabled Kohl's to approach brands with cultivated ideas. Expanding the Troy Burch brand by intertwining the whole family, this approach allowed for cross department Pop-Up Shops and merchandising.  

FAMILY by Tory Burch offers aspirational women of all ages a sophisticated look for their families with Kohl’s savings. It’s classic American style with an eclectic sensibility that celebrates the richness of life in coordinating fashions for mom and kids. Building on the trend of celebrity families who dress in kind, this one-of-a-kind line offers Burch’s graphic prints, bold colors and unique details in styles that are easy to mix and match for a pulled-together family look that’s effortlessly stylish.

Kohl's Corporation  |  CD:  Maria Lewis  |  W: Pam Curtis