Kohl's | Beauty Department Wave 4 Remodel

Wave 4 Remodels have an entirely new presentation in Cosmetics & Fragrance. The goal of these remodels was to elevate the department, encourage product trail, and improve shopability. Multiple areas of the store were also affected - jewelry, handbags, intimates, maternity, and hosiery backwalls.

Cosmetics & Fragrance Wave 4 remodel stores received new tables used to encourage "grab-and-go" purchases and encourage trial "beauty bar".   These fixtures were new to the Kohl's retail environment.

The photo above is the newly designed Cosmetics & Fragrance Department. The new elements in the photo include the fragrance backwall, beauty bar, and product displays.