Elevate Campaign | ALDI

Quality groceries at the lowest prices can be a tough sell for foodies and skeptics. That’s why we met them with humor—by leaning into gourmet culture and the rush you feel when you get elevated groceries for less. We also liked that this was a nod to the upcoming The Bear Season 4.

OLV :30 :15 and :06s Cutdown

Agency: Digitas  |  ACD: Maria Lewis-Collins  |  W: Melissa Orr