gnome-SIZED PRICES Campaign | ALDI

The gnome-SIZED PRICES campaign brought one of ALDI's most beloved seasonal icons to life, using humor and stop-motion-inspired storytelling to celebrate holiday quality at tiny prices.

As Associate Creative Director, Art, I partnered with Leo through Publicis Groupe's Power of One model to lead the campaign's digital creative. I crafted creative across OLV (:15, :06) and platform-specific digital executions, translating the campaign into engaging content built specifically for digital audiences.

OLV :15 and :06s

Agency: Digitas | CD: Madeline Malachowski | ACD: Maria Lewis-Collins | W: Melissa Orr

ALDI Fall & Winter Seasonal Gnome Campaign :15

ALDI Fall & Winter Seasonal Gnome Campaign :06

ALDI Fall & Winter Seasonal Gnome Campaign :15

Owned Social Art Direction

I crafted social-first and owned digital spaces that bring brands to life through compelling storytelling and elevated craft. I design immersive owned channels and platform-native experiences—from character-driven takeovers and visual storytelling series to seamless digital ecosystems—that captivate audiences and strengthen brand connection.