Private Label Fall & Winter | ALDI

Everything We Don't Do Is For You reimagined ALDI's private-label master brand story, celebrating what makes the brand different—quality products, fewer frills, and everyday value.

As Associate Creative Director, Art, I partnered with Leo through Publicis Groupe's Power of One model to lead the campaign's digital creative. Leading creative across OLV (:30, :15, :06), social-first content, and digital experiences, extending the campaign into platform-specific work built specifically for digital audiences while maintaining a cohesive visual system.

OLV / CTV :30 :15 and :06s 

Agency: Digitas  |  SVP CD: Madeline Malachowski  |  ACD: Maria Lewis-Collins  |  W: Melissa Orr