Cannon Ecomm site design | Johnson Outdoors
Tasked with redesigning the Cannon Downriggers site. Creating the consumer experience to flow with the portfolio of Johnson Outdoor brands; along with matching the eComm UX, UI, and capabilities of the sister sites. We created an interchangeable module system of 20 components within the CMS for ease of client use.
DELIVERABLES | Create Ecomm website.
Agency: Wunderman Thompson | CD & UI: Maria Lewis-Collins | W: William Bragg
Check it out the functionality here!
UX: Site Map & Homepage Wireframe
UI: Homepage components Layout
UI: Buying Guide Components Layout
Design: A handful of interchangeable Component Modules
CX: Customer journey through the Form pages & purchasing process
CX: Product landing and detail pages
Design: Brand and Info pages to support products and brand image