HOT OFF THE GRILL campaign | McDonald’s

McDonald’s premium burger just got better. It's so juicy you’ll need a bigger napkin; the new fresh, never frozen beef, that’s cooked right when you order it. We used a delightful singular creative focus on a key quality of a fresh, delicious burger. Enforcing that benefit message by providing a device using a lighthearted approach of a third party to validate the new sandwich lineup, bring in humanity. 

DELIVERABLES | Billboards, Dot.com, Social, and iMedia. 

Agency: DDB  |  CD: Marnie Vosper & Tim Souers  |  AD: Maria Lewis-Collins  |  W: Mack Nielson

Check it out here!