Digital Consumer Experience | Johnson OutdoorS Brands

Johnson Outdoors has a portfolio of brands; we were tasked to create and expand their newly created digital experience. We expanded the consumer e-commerce experience with adding informational, promotional, and buying guides to each brands website. Along with reaching out to consumers with DCO, and promotional banners and paid social advertisements, I led the creative teams behind these improvements which increased sales and elevated brand awareness.

DELIVERABLES | Digital Engagements. Website expansion, CX, and maintenance, Social, Banners, Email templates

Agency: Wunderman Thompson | CD: Maria Lewis | W: Kylie George & William Bragg