Olympics campaign | P&G | CVS

The CVS Olympics Club is co-sponsored by Procter & Gamble and Coca-Cola. This campaign corresponded to the 2014 Sochi Olympics. We gained customer engagement by gamifying the campaign – competing with their last-year-self. The premise is to reward the customer “medals” based on their spending compared to last year. There was a full spectrum of digital creative that drove consumers to the CVS P&G landing page.

DELIVERABLES: Dot.com Landing Page, Micro-sites, Emails, and iMedia.

Agency: Leo Burnett Group  |  AD: Maria Lewis  |  AD: Sasimon Boonyavatana