Samsung Galaxy 6 Launch campaign | Film

Samsung continually creates a global platform that is compelling, relevant, and has an engaging story. We explore the unity of technology and humanity. We wanted to shape behavior that injects Samsung into the pop culture conversation at all levels. 
What if you could fit a film Festival in your back pocket? Or make your own creation? Samsung has the ability to transform how the consumer film is created, consumed, and shared.

The Galaxy has the ability to break through a crowded film market. The idea is creating a reality television series around young aspiring filmmakers. Cameras will follow them as the teams making their own film with Samsung products.

Agency: Leo Burnett Group  |  CD: Jay Paonessa  |  AD: Maria Lewis-Collins 

 
Bring the Reality TV show to retail with a retailtainment event.

Bring the Reality TV show to retail with a retailtainment event.

Bring the Reality TV show to life in-store by recreating the house environment. Display cast members devices and how they use them. An interactive "Play the game" live with viewing parties.

Bring the Reality TV show to life in-store by recreating the house environment. Display cast members devices and how they use them. An interactive "Play the game" live with viewing parties.

Bring all the glamor and excitement of a real short film festival premier at Samsung flagship stores.

Bring all the glamor and excitement of a real short film festival premier at Samsung flagship stores.

 
 

Samsung Galaxy 6 Launch campaign | Music

Samsung Galaxy, looking to create a global platform that can create a compelling, relevant and engaging story that can bring accelerating discoveries and possibilities to life for the consumer. Bring the unity of technology and humanity; where discovery and possibility intersects with human desire and unlimited potential is realized.  

The Galaxy has the ability to transform how music is created, consumed and shared. Music has been ranked as the media most people would least like to live without. Galaxy is redefining handheld music discovery and experience—transforming it from a solo journey to a shared one with Galaxy’s unique features and capability, experience to retail, and highlighting product features.

Agency: Leo Burnett Group  |  CD: Jay Paonessa | AD: Maria Lewis

 
Bring the artistry of Daft Punk in-store to dramatize how multiple Galaxy screens can come together for maximum audio-visual impact.

Bring the artistry of Daft Punk in-store to dramatize how multiple Galaxy screens can come together for maximum audio-visual impact.

Enable sales professionals to transform a solo journey to a shared one with Galaxy’s unique MultiVision capability.

Enable sales professionals to transform a solo journey to a shared one with Galaxy’s unique MultiVision capability.

Limited edition Daft Punk helmet packaging; which includes an NFC card for instant access to exclusive content from Samsung Music Hub.

Limited edition Daft Punk helmet packaging; which includes an NFC card for instant access to exclusive content from Samsung Music Hub.

Exclusive Katy Perry content, bringing behind-the-scenes excitement into the retail space and offer Galaxy buyers the ultimate all-access pre-show concert experience.

Exclusive Katy Perry content, bringing behind-the-scenes excitement into the retail space and offer Galaxy buyers the ultimate all-access pre-show concert experience.

Interactive digital display showcases Katy Perry’s Galaxy alongside her other backstage must-haves.

Interactive digital display showcases Katy Perry’s Galaxy alongside her other backstage must-haves.

Demo phones showcase a sample of Katy Perry pre-show stream. Limited edition Katy Perry backstage packaging, which includes exclusive backstage content.

Demo phones showcase a sample of Katy Perry pre-show stream. Limited edition Katy Perry backstage packaging, which includes exclusive backstage content.