Simple Vera Wang Brand Redesign | Kohl’s

Tasked with designing a graphics package to update the Simple Vera Wang collection. It was important to elevate the brand; to distinguish it from the other brands adjacent to it on the floor; and to distinguish the brand as fashion-forward, coming from a well-known fashion designer. I was the project lead in developing this new cross-department look. The final graphics created a simple and consistent look through the photostyle, typography and design of all pieces. 

Kohl's Corporation  |  CD: Troy Forrest  |  AD: Maria Lewis