Social Media Engagement | Variety of Clients
Each section depicts excerpts from presentation decks created to align with briefs. All creative is from pitches or is consumer-facing collateral, designed to help sell and carry through the big ideas of the team or client.
DELIVERABLES | Social that aligns with campaign briefs.
Agency: DDB, We Are Unlimited, Y&R, and Wunderman Thompson | AD & CD: Maria Lewis
CLIENT: TruStage Insurance
PITCH: (Won) The brief was to produce a full-funnel, direct response creative campaign for TruStage which targets a specific persona, Nicole. We showed our ability to execute full-funnel direct response creative and concept strategic DR creative campaign creating 4 engagement buckets. And within those buckets we designed creative for display, video, accompanying site content, paid and organic social content, and email.
CLIENT: McD’s McCafé
PROJECT: McCafé has a seasonal rotation of beverages. To help promote the seasonal flavors we were tasked to create a social package that would launch this seasons flavors bringing awareness to the consumer.
CLIENT: Allstate
PITCH: (Won) The brief is to reimagine Allstate’s current direct mail program strategy, everything from creative, cadences, different treatments, etc. But the real challenge was how do we move from the junk mail pile into the pile of mail you actually read.
CLIENT: Johnson Outdoors
PROJECT: The brief is to create a campaign that drives brand awareness through social prospecting and promotion.
CLIENT: Hillshire Farm
PROJECT: The brief is to create a campaign that drives parallels between farm behaviors and consumer behaviors; provide a sense of place; and ensure product integration.