SWASH SYSTEM | New Product Launch | P&G

Procter & Gamble launched a new product to be disruptive in the dry cleaning category, the Swash System. This is a revolutionary at-home clothing care system, designed to fit into a small living space. We collaborated with partners while creating the digital and shopper marketing visuals. We focused on maintaining consistency across platforms and hierarchy messaging.

DELIVERABLES | In-Store Display, Decals, Scent Cards, Kiosk Takeaways, Dot.com and iMedia.

Agency: Leo Burnett Group  |  CD: Kalie Daley  |  AD: Maria Lewis-Collins