Travel Campaign Global Toolkit | Western Union

Money That Travels Like You. A global travel campaign with two distinct usage occasions that positions Western Union as the trusted money companion for modern travelers. Primary focus: Sending money to self for travelers locking in favorable rates and easy access to cash abroad. Secondary focus: Sending money to family for seasonal travel and support.

As Associate Creative Director, Art, I created a bespoke modular global toolkit. Starting from insight and idea, I designed a flexible “Layered Moments” visual system with dynamic split-frame compositions, adaptable assets, and messaging that local teams could easily implement across OOH, retail, social, and digital channels worldwide.

Global Campaign Toolkit

Agency: Digitas  |  ACD: Maria Lewis-Collins  |  W: Michael Messina